There’s a pervading gloom in music industry circles about the future of music. Has mp3 killed music? Is the internet the end of the major label? Is file sharing the death of the compact disc?
If we go back to the advent of the record - to the first time that sound was capable of being recorded and stored, you’ll start to see a funny pattern.
The invention of the record was meant to kill music because it meant less people would go and see live performances.
When radio first emerged, it too was going to spell the end of music because people would no longer buy music when it was transmitted free across the air.
The cassette tape? Yep, that was a killer too. Personal taping was meant to be the straw that broke the industry’s back.
Now, the mp3, file-sharing and the internet are all ‘conspiring’ to bring down music once again.
But as history tells us, music never dies. No matter the format, people will always seek out great music. This is the case now, more than ever before because the internet has given people almost unlimited choice in the music they can access.
Sure, that’s causing some ripples. But music isn’t going away. The industry is just being called on to innovate. And when it comes to real innovation, it’s the small labels and unsigned bands with no preconceived notions of how thing should be done and no short-sighted shareholders to appease who will lead the way.
The question is, what are you doing to make the most of the opportunity?