SNOBs interviews Musicadium Director, Michaela
Thursday, March 5th, 2009Our lovely director, Michaela, has been profiled by SNOBs, Social Network for Opportunistic Businesswomen!
The Lady in Charge: Michaela Tilse (Director of Marketing & Artist Relations)
Business name: Musicadium
Location: Fortitude Valley, Brisbane
Launched: February 2008
Website: www.musicadium.com
Hit us with your elevator pitch:
Musicadium work directly with independent music labels and self-released artists, enabling them to sell their music to a global audience via the world’s leading digital outlets such as iTunes, eMusic and Amazon MP3.
In industry terms we are an “aggregator†- contracted directly by the outlets to distribute to their online stores a constant supply of music albums and music videos.
What drove you to go it alone?
Musicadium is headed by three directors, including myself, and an incredible team of full and part-time staff and interns. We need to be at the forefront of the ever evolving, new digital music and internet industries so - as a team - we’re constantly learning and trying new things.
When you “go it alone†you get to be very innovative and experiment with fresh ideas, which we see as a luxury.
Fill in this sentence: “If I had a dollar for every time someone said…….. I wouldn’t need to be in business!â€
We’re often asked, “How cool is it to work in the music business? Do you hang out with rock stars, trash hotel rooms and get back stage passes?â€
We do get to meet and speak with some amazing people and get to see some great gigs but day-to-day it’s a lot of online work; blogging, answering emails, business strategy meetings, etc.
It’s a very small industry and everyone gets to know each other so trashing hotel rooms won’t necessarily help if trying to do a big deal with a large label or business!
This article was originally published on the SNOBs website.
If you’d like to grab a little bit of the spotlight for your new business [and you're a woman, in business in Australia] send SNOBs an email.


