Archive for July, 2009

Who are we loving on Twitter? 31/7/2009

Friday, July 31st, 2009

Musicadium loves our Twitter Account…we love following people who like to share great content and who are doing innovative things in the music industry!

Here are five people who are beneficial for you to follow, as a music artist!

twitter_logo

@PaulMagee -  writer for SUBvert magazine, always sharing great interviews with artists and innovative ideas from creative people!
@yourGigs - share your gigs by tweeting @yourGigs and have them share them with their audience!
@APRA_tweets - APRA, Australia’s performance rights and royalty collection agency, lets you know about how to make sure you are earning all you can as an artist!
@ozprog - OzProg is Australia’s premier website dedicated to Australia’s great progressive rock and metal scene.
@sellaband -   Sell-A-Band is an innovative way of funding bands and their releases via crowdsourcing funds.

Featured Artist: Timothy Carroll

Friday, July 31st, 2009

timcarrollbike

I first saw Timothy Carroll perform at the Joynt in West End, a quaint venue where music lovers go to revel in local talent without fear of a glassing or a pushy princess with heels jostling past.

For his entire set, I was as mesmerised as the rest of the crowd who sat silently drinking in his beautiful music. A year or so on, I’m still mesmerised. Timothy Carroll creates a certain wonder with his cleverly-crafted lyrics, beautiful melodies and the supremely talented cronies that he chooses to create with. This week, Ryan caught up with Timothy as we feature his stunning album, ‘For Bread and Circuses’ which is available for purchase from Timothy Carroll

1.    Congratulations on the great reviews for your album, it must be nice to get recognition after putting your heart and soul into a project!
Yeah, it’s scary to have your songs judged by critics but it’s good too. It’s important to hear the opinions of outsiders. Certainly I put my heart and soul into this record and I love the opportunity to do just that. I have a 9-5 job too and so I adore the time to spend on Music; On writing and rehearsing and planning gigs and making cool posters, I enjoy all of that.


2.    What can we expect from a Timothy Carroll show?

In terms of the show I always think the moments that people take away are things they haven’t seen before and musicians playing outside of their comfort a bit. I hope people will get the chance to really hear the talent of the band and the beauty in the instruments they play - so expect plenty of organ, brushes, clarinet and cello.


3.     You’ve got a show at the Sydney Opera House real soon, this must be a real thrill! Tell us a bit more about the gig.

Well I don’t know what to expect really. I played a show last year supporting Darren Hanlon and Megan Washington was in the crowd. She wrote to me later and said she enjoyed the show and one song, a duet called “something else” in particular. When the record was finished I sent her a copy and she invited me to come down for her show in Sydney at the Opera House to sing “something else” with her.
It’s a long way to go for one song but when am I ever going to get the opportunity to play at the Opera house studio again?  I am excited to be involved in the show that Megan is putting together.

4.     You mention in your influences that you listen to a lot of your comrades in the Brisbane music scene, how has the indie scene in Brisbane influenced you and do you see a strong future for indie music in Brisbane?
I often find myself searching through my music and I always seem to stop on something local. I believe that there is good music in every city but certainly you don’t have to look too hard to find it in Brisbane. Perhaps due to great venues like the old alley bar, the troubadour, rics, the zoo and more recently the powerhouse and the valley studios. There is always something worth stepping out for. The other night I was faced with the challenge of choosing between the Middle East at the old museum, Steve Poltz at the troubadour, Quan at rics, Ben Salter at the step in and Jackson Jackson at the zoo (I managed to catch three out of five).

Working at the troubadour for a year and half was great for my music. Hanging around and playing guitar with Tom Cooney, Nathan Hollywod, Chris Dale and Edward Guglielmino inspired me to write and sing and get to the studio to make this record. I am really happy with the result and working with Jamie Trevaskis was such  pleasure.
The future for Music in Brisbane is undeniably bright…but I think the future of music anywhere is bright. Music is a part of the human condition and will be with us always.

6.    What’s the story behind the name of your album ‘for bread and circuses’?
Well it’s a complex little metaphor. To quote wikiipedia.
This phrase originates in Satire X of the Roman poet Juvenal (c 200). In context, the Latin phrase panis et circenses (bread and circuses) is given as the only remaining cares of a Roman populace which has given up its birthright of political involvement. Here Juvenal displays his contempt for the declining heroism of his contemporary

Romans.[1]:
… Already long ago, from when we sold our vote to no man, the People have abdicated our duties; for the People who once upon a time handed out military command, high civil office, legions — everything, now restrains itself and anxiously hopes for just two things: bread and circuses
-Juvenal (c 200).

Apple’s new “Cocktail” - should the music consumer just drink up?

Tuesday, July 28th, 2009

The big buzz around the Twitter, Blog and digital music news sites today was about Apple’s new service, code-named “Cocktail”, due to be dropped sometime in September (a fairly ambitious finish line, methinks).

appletini

From HypeBot, Apple Cocktail is “an interactive album bundle that would add additional content like liner notes, lyrics, videos and more to every album download.”

Further comments state that Cocktail’s purpose is “…all about recreating the heyday of the album when you would sit around with your friends looking at the artwork while you listened to the music,” one executive familiar with the initiative told the Financial Times. “It’s not just a bunch of PDFs. There’s real engagement with the ancillary stuff.”  This suggests that it won’t be a half-measure and that iTunes are, at face-value at least, dedicated to not just putting some PDF files (already available for a lot of releases, though definitely not all) in, bundled with the audio files and branding it a new product.

The comments on the Hypebot article (the small sample that has been posted today) seem to be geared very negatively towards it, saying that the rich content that Apple is promising is already available online and generally free, i.e. High-Quality Youtube content, Hi-Res Album Covers etc, albeit not in all cases.

It is also being reported that the “Big 4″ major labels had previously pitched a similar idea to iTunes, who rejected it at the time, but is now packaging the idea as theirs.  Another criticism it seems to be attracting is that it will be delivered in yet another proprietary format, almost a self-contained application to be run on the computer that plays all the content.

In terms of trying to drive album sales rather than piecemeal sales of low-profit-margin singles this isn’t a bad idea, but not as a proprietary format.  Time and time again, we have seen that open-ness and offering various forms of consumption for playback is the key for gaining new customers - it seems that consumers don’t want to be constricted by the way that they stock their portable players.  The ability to break the package down to tracks and videos for adding (whether as a whole album or singular tracks) to portable MP3 players/iPods and new phones could very well be the success of this product.

Obviously, this product is coming, so it remains to be seen how it will be finally delivered.

Musicadium artist Lee Safar’s track “I’m Here” to possibly feature on New Moon OST

Thursday, July 23rd, 2009

Lee Safar, an independent Australian Artist and a Musicadium-distributed artist, has potentially snagged a spot on the Twilight series sequel, New Moon’s Original Soundtrack.

lee

Her track “I’m Here” has been talked about all over the world via various news sources, including MTV, The Examiner and more.  She has been busy with interviews with Twilight fan clubs and working with her Lawyer to make it happen!

We wish Lee the best of luck with her endavours to get her track on the soundtrack!

If you would like to connect with Lee, you can connect with her on Facebook, MySpace and Twitter and at her homepage!

The first single ‘All This Fear’ from her upcoming EP ‘Take Me Away’ (recorded in LA with Linkin Park Producer Jeff Blue and release later in 2009) is now available on iTunes as are all the tracks from the current EP ‘Who I’ve Become’.

Check out Lee’s Music on Lee Safar - Who I've Become - EP

Hot Cover Art: Death and a Cure

Wednesday, July 22nd, 2009

deathandacure

Death and a Cure is a solo act from Perth Western Australia - WAMi award-winning (2005) Ben Blondel. Leave a comment here if you like Death and a Cure’s cover art for his self-titled release!

You can find Death and a Cure on Myspace at http://www.myspace.com/deathandacure!  The self-titled release will be live on iTunes, eMusic and AmazonMP3 very soon.

Featured Artist: Montpelier

Wednesday, July 22nd, 2009

This week, we are featuring recently-returned-from-recording-in-the-United-States-of-America band, Montpelier.

montpelier

From their MySpace: Montpelier create modern indie-pop with purpose and clarity. The four-piece combine close soaring harmonies with fresh electro-synth and sharp rhythms to give a sound that inspires fans of Coldplay, Radiohead, and Arcade Fire alike.

Montpelier Rd in Brisbane, Australia, was where Dave Butler, Greg Chiapello, Andrew Stone, and John Pickering formed the band that would revisit the lush sounds and pop writing legacies of past decades and reinvent them for the 2010’s. “While our sound is modern, there is something to be said for capturing the beauty of records from another age,” says singer/bassist Greg Chiapello.

Following their inception in early 2009, Montpelier have performed across Australia, though under a different name. The band have since taken a break from the road and non-stop songwriting, and are currently in Los Angeles recording their first EP with eclectic producer Kevin Augunas (Cold War Kids, Edward Sharpe and the Magnetic Zeros, Yves Klein Blue).

What’s the name of your band? What’s the origin of that name?  Who came up with it?

We’re called Montpelier, which is named after Montpelier Rd in Bowen Hills, Brisbane, and the old Wizzard studios that many Brisbane bands are fond of and know well! That’s where the four of us first hooked up and decided to play together, and also where The Quills was based in the old days.  Greg and Dave came up with the name when we decided to change from the old name.  We figured, we’re a new band now, it’s a change of direction musically, and Montpelier suited the new style, approach and had the energy of a fresh start! Montpelier is also the name of a few cities across the world, the most notable of which is the capital of Vermont in the USA, which is the only US state capital without a McDonald’s!

You have just been in the United States recording with the producer who has worked with Cold War Kids and fellow Brisbane Locals, Yves Klein Blue.  What was the experience like – where were you and what was the funniest moment during recording?

The experience was like nothing we expected. Being totally immersed in four songs for almost three weeks can do weird things to four blokes. Further, hanging out with each other in close confines for that length of time can get pretty full on, but we got through it as good mates which is important to our musician cohesion and all that other touchy feely shit! John and I had to put up with Greg and Dave doing vocal warm ups all morning while we tried to get our beauty sleep. I swear they spent the whole trip trying to out do each other with who could to the stupidest me-my-mo-ma warm up routine.

Working was Kevin was great! He’s got an awesome studio full of the most amazing gear you can imagine. We tracked all the vocals using the very microphone Michael Jackson (RIP) used to record ‘Thriller’ and his desk is an old one from Abbey Rd. Not to mention the endless guitar amps, old synths, vintage drums etc. We also hadn’t worked with a pro producer previously, and that was a great learning experience in itself. Kevin’s approach is truly about capturing the energy and emotion in the room; our job was to deliver fucking hot performances as often as we could.

The funniest experience of the trip was when our producer, Kevin, decided to take us for a hike up to the HOLLYWOOD sign one morning before we got started in the studio.  Little did we know it’s ludicrously illegal and surrounded by motion sensors and cameras and the like. Little did the authorities know, however, that our producer is sadistic and decided to take us on the most out of the way, bush bashing route known to man. Two hours later covered in cuts and grazes we made it up the, sat on one of the ‘Ls’ and were taking pictures when the alarm went off and a voice came over the speakers saying “Stop hiking now!”. We got down and took off back down the hill.

What’s your ultimate direction for your band? Are you seeking fame and fortune?

Ultimately we want to be a band that can tour the world and continue making the music we want to make. We also want to create a new sound for the 2010s, and be part of a revolution that looks back to some of the wonderful music and sounds created over the past few decades.  Word on the street is that fortune could be a looooong way coming!

Which songs do you perform most frequently? Do you ever play any covers? Do you have a set play list?

We’ve been giving the songs that are on this EP a fair workout lately, songs like The Rafters and Comets. We’ve never been a band who plays covers, but that doesn’t mean we never will. I think if it’s a great song people haven’t heard fror a while, and something that is quite different to what we do already it’d be good fun to cover.  The main goal at the moment is to write and write to get a fat set together in the lead up to recording a debut album next year.

Greg Chiapello, your bass player, is one of our previous interns.  He’s a total dude!  Has his inclusion in the band changed the style/feel of the band?

Yeah, Greg’s a wild one. He must be of good breeding coming from Musicadium! His vocal presence and song writing is what has changed us most as a band, and is what inspired us to change the band name and entire feel of what we do. He’s a fucking great songwriter too, and that’s the most important thing about being in a great band, having good songwriters!

What are your rehearsals generally like? Do you have a set time each week in which you practice or are rehearsals more spontaneous?

It depends, we’ll ramp it up before a show, but we’re mostly writing at the moment, trying to put something special together for when we launch this EP. We hope to be touring a heap for the rest of the year so it’s best to get the songs ready now!

What inspires you? What makes you wake up and think “Wow! That really matters!” What makes you want to write songs that make people sit down and think?

People and the truth. They’re what do it for me. There’s alot of nonsense in this world and often people lose sight of what matters. I’m not saying that we have all the answers about what matters, but it’s an interesting journey and that’s what we write about. That also sounds really vague and like I’m avoiding the question - but it’s a hard thing to explain.

We like to give people a moment where they might hear a tune or a lyric and say ‘hey yeah, I can relate to that’. It doesn’t have to be something that you actually experience yourself, but it is usually something that you have experience with.  Hearing it put into words, or a song, or a movie, or a picture gives you perspective on that thing, and on life in general.  For example, a song I’m writing at the moment is about a lady who mildly exaggerates every story she tells because she doesn’t feel the original story is good enough - it’s sad and funny at the same time. I used to feel like that, maybe others do too. Who knows, the song might turn out shit, but we’ll see.

How do you promote your music that you have for sale in the digital outlets?

We promote it like we promote everything band related, accross online media, social networks and we mention it at shows and in publicity. As an independent band with worldwide aspirations it is so important to be able to point a festival promoter or New York fan to a link to iTunes for quick and easy consumption!

Featured Video: Helm - Release the Eagles

Monday, July 20th, 2009

HELM’s Video for debut Single ‘Release the Eagles’. Filmed, Directed, Produced by Talon Clemow.

From their myspace - http://www.myspace.com/ghostatthehelm - Mat, Scott, Ryan, Lucas. Four seasoned musicians who have come together to write music that they would want to listen to themselves as well as enjoy playing. Still in its early stages of growth, HELM looks to hold an exciting future for the band & homegrown music, having managed to put together an album of extremely strong and original songs in just over a six month period since first forming.

As far as the music goes and what to expect? True to songwriter Lucas Stone’s approach, fans of anything ranging from inspiring artists such as Cult of Luna & Isis right through to our own Cog, Tension, The sea shall not have them or even Pink Floyd to Tool to Meshuggah will find more than enough to split their eardrums with. This is BIG, epic experiMETAL rock…?!

HELM’s debut release Volume 1…Keelhaul is available on Helm - Vol 1...Keelhaul

Are you optimising your social media presence for your b(r)and?

Friday, July 17th, 2009

Last night, Musicadium attended Reload Media and Traffika’s seminar covering the topics of Search Engine Optimisation, Search Engine Marketing and Social Media Optimisation.

social-media

It was a great evening, one that was super informative.  I found myself thinking about the way that bands can use these sort of strategies to position themselves in the often-crowded online marketplace of bands, music industry and music fans.

I don’t want to go into too much detail about the search engine optimisation and search engine marketing here, that’s for another post and a large bag of tips and tricks for when you are setting up your website.  Chances are, if you have any of the following set up well, a search engine query for your band name should return your Wikipedia page (if you have one) first, MySpace second, Facebook page (hopefully you have snagged a vanity URL because you have more than 100 fans), YouTube channel, Flickr Albums and Twitter page after that.  Having a website can go a long way to getting a fan over the line to purchasing items online, but ensuring that people can find it from a search engine from a generic search query is an art all of it’s own.

There are some great ways to track/measure your social media presence and prior to that, ensure that you have a great presence on these social media (facebook, myspace, twitter, flickr, youtube.) The beauty of Social Media is that is, by very definition, viral.  Great ideas and music can spread like wildfire, so make sure you contribute to the ideas-sharing and the content-creation that goes on in the social media web.  Here are a few tips to get yourself using web 2.0 tools successfully.  Let’s turn some strangers into acquaintances, to friends, then customers!

Twitter success is measured by the ratio of followers to following and also the quality of your tweets.  This means that you need to have more followers than the number of people you are following.  Obviously, this is hard to do in the beginning.  This will happen a lot quicker if you are already known and people you follow will tell others to follow you, therefore going viral a lot quicker.  But for those who are either just starting their band or need to build their fanbase using Twitter, it really does mean creating and sharing content, engaging users in conversation by “atting” them (@Username) and re-tweeting others’ posts (e.g RT @username - tweet details).

The best and most powerful tool to use in conjunction with your Twitter account is that of the search function.  A real-time search engine, it can be found at http://search.twitter.com.  The Search function captures any mention of your band’s name, even if it’s not been “atted”.  Another tip is to get your followers to use a hashtag (e.g. #musicadium) whenever they talk about you.  It could be anything - your album name, your band name, a song name etc. Auto-followers (Twitter add-ons that scour Twitter for keywords and follow the users who have talked about those keywords) miss the point of Twitter, so don’t fall for the perceived ease of gaining followers.  Twitter is about active engagement with your fans.  If you have not set up your keywords well using an Auto-Follower, it can pick up users who have spoken about those keywords but potentially used in a different context, hence picking up irrelevant followers and an uninterested audience.

I also read this article on HypeBot this morning re: Facebook. It has now hit 250 Million users worldwide and (a statistic quoted at the SEO seminar last night) now would rank as the world’s 5th largest country.  My thinking is that it definitely now has to rank with you as being a place for you as a b(r)and to find an audience and turn them into fans. If you haven’t got a page for your band yet, it is becoming as important as a MySpace page! Facebook Pages have an inbuilt analytics function, which allows you to view the number of people viewing, commenting and sharing links.  They are call Facebook Insights and they can be segmented down to gender, age and location.  Again, the Facebook ratings that you can see on the left hand side of your Facebook page depend upon the quality and the frequency of the posting of both you and the fans of your page. Spend the time and submit a photo of your Australian driver’s licence so that you can have the music player as a box on your Facebook Page, you can specify your own buy it now links and insert the iTunes URL you can get if you have your music for sale online.

Create Events for each gig you have and target friends and fans you have in the area you are playing.  Do not do a blanket invite of people to every gig you have.  If a person does not live in that region, do not ask them to come to a gig they cannot possibly attend, it will increase the possibility that they will leave your fan page.  Also, try not to be too spam-my with the amount of updates you send to fans.  Interact well with the fans you have and ask each member of the band to invite their Facebook friends to join the page by clicking the “Share with Friends” option.

The HypeBot Article still represents that MySpace is still important to have as an artist, but it really has shifted in terms of how artists are using it to market themselves.  No longer is the over 18 market on MySpace, it seems to be users under 18 and bands who are still using this social network.  So, definitely still useful if you are A) a band who plays a lot of all ages shows or B) using MySpace as an Electronic Press Kit.

Are there any other tips that you have that work well for ensuring that 1) your social media interactions are worthwhile and are gaining fans all the time and 2) giving your fans a sneak peek behind the creative curtain of your band??

You can follow Musicadium on Twitter - http://www.twitter.com/musicadium, become a fan of Musicadium on Facebook - http://www.facebook.com/musicadium or check out Musicadium on MySpace @ http://www.myspace.com/musicadium.

Musicadium maps course for original Musos at x&y Bar

Thursday, July 16th, 2009

It might be Splendour in the Grass time for a lot of Brisbane music fans on the weekend of the 26th July, but not everyone got a ticket! Not to worry, Digital musicadium_withdigitallove_270709_a3Distributors Musicadium, Cherry Red Music and Brisbane’s newest alternative music venue, the x & y Bar, have got your Sunday session sorted.

Musicadium was invited to roster the bands for one jam-packed weekend-ender, Sunday 26th July, and delivered with local indie chanteuse Sarah Haigh, art-indie band Skara Brae and Gold Coast Rockers, TheCityShakeUp the order of the evening.

Continuing into the night is Musicadium’s own and local Pistol-Whipped DJ, Roxy Burt, aka DJ Jane Doe (http://www.myspace.com/janedoedj) and members of local indie band Smokestack Orchestra (http://www.myspace.com/thesmokestackorchestra).

The x & y Bar is located at 648 Ann Street in the Fortitude Valley, nestled between Happy High Herbs, the RG Hotel and directly opposite Cloudland. The x & y bar is providing original, alternative music seven nights a week, free of charge.

Sarah Haigh is a Brisbane-based artist who draws regular comparisons with early-era Blondie, PJ Harvey and Love Outside Andromeda. She released her debut EP “Lost Boy” in September 2007. Hurricane is her second EP and was recorded in Brisbane by Emerson Bavinton (Hungry Kids of Hungary) and mixed by Magoo (Regurgitator, Midnight Oil, Powderfinger). Sarah can be found online at http://www.myspace.com/sarahhaighmusic.

Every single member of Skara Brae has, coincidentally, worked in theme park entertainment. Between the five of them, they have dressed up as Spongebob Squarepants, driven batmobiles, battled aliens and predators, swum with dolphins and been punched in the head by theme park guests…all for a living. Mash that experience in together and you get their quirky, enthusiastic music! Check them out at http://www.myspace.com/skarabraemusic.

The City Shakeup’s MySpace warns Mothers to lock up their Daughters, so when they come to Brisbane, girls, better get to lock-picking. TheCityShakeUp round out the live music quota of the evening. Their myspace is http://www.myspace.com/thecityshakeup.

Entry to Musicadium’s 4th With Digital Love Showcase is free. The evening starts at 6pm and parties on late into the evening, or early into the morning depending on how you look at it - Set your monday for auto-pilot, you’re not going to get much sleep!

From the Caribbean to the Computer: Is Internet Piracy really such a bad thing?

Wednesday, July 15th, 2009

Piracy

It’s a pretty common assumption in the entertainment industries that piracy is BAD- we’ve all sat through that ad before your DVD starts (Downloading. Pirated. Movies. Is. STEALING!). The introduction of the Internet has meant that anyone now can be a pirate; all it takes is a computer and a click of a button. In the music business in particular, it’s detrimental for artists, distributors, record labels and pretty much everyone involved. And of course, Big Music (namely the big 4 record companies) has taken a decidedly negative stance towards piracy.

Well, there’s going to be none of that negativity today. I’m going to go out on a limb here, and say that piracy can actually have some positive outcomes for the music business. Gasp!

Now I’m not saying everyone should drop what they’re doing, stop buying CD’s (or downloading iTunes albums, whatever floats your boat) and head to The Pirate Bay to grab the latest music, movies or season of Desperate Housewives. After all, we are a digital distribution company…we want to ensure artists are actually rewarded for their art.

What I am saying though, is when you look beyond the crazed record company executive waving about figures of declining sales, there is actually some benefit to piracy in a culture like ours. Many may scoff at this, but bear with me, because to prove my point first we need to take a look at some piracy throughout history…

[You Want History?]

It’s fairly acceptable to think that music piracy came about with the introduction of the Internet. Suddenly technology made music available for everyone to download from the comfort of their own home. Then came the lawsuits. High profile cases like Napster and Metallica made headlines around the world. But music piracy is not such a recent crime: everyday people were pirates long before.

Sealand: The world's smallest country.

Sealand: The world's smallest country.

Let’s rewind back to 1960’s Britain. Long before any form of personal computer existed, the main way of broadcasting music was via radio. However, one particular organization had control of what reached the airwaves and eventually the public. Sound familiar? But the public wasn’t satisfied. In retaliation, pirate radio stations began popping up. We’ve all seen The Boat That Rocked. It’s actually based on fact. Radio Essex, a UK based pirate station, went as far as to inhabit an old navy sea-fort re-named ‘The Principality of Sealand’ in order to bypass UK laws on pirate broadcasting. It even had its own postage stamps.

Fast-forward a couple of decades: does anyone remember high-speed dubbing? While certainly not glamorous, it too was a form of piracy. I remember as a child sitting around all day listening to the radio poised by the cassette recorder, so I could record my favourite songs for keepsakes. Scary to think I could have had the lawsuits stacking up against me.

[Shot in the Back of the Head]

I could go on and on about examples of piracy in history (there’s plenty more). Despite the differences in medium, these so-called ‘pirates’ have all had something in common: they were filling a need that mainstream society could not (or would not) provide. The same thing goes for piracy today. People are illegally downloading music because Big Music hasn’t adapted to consumer’s needs and wants. The public is no longer accepting of the current business models forced upon them by the Big 4 record companies. Piracy in this instance is exactly the same as those in the past: a sign that things need to start changing around here. I can’t speak for everyone, but I don’t want to give my cash to companies that make their revenue from suing everyday people. It’s really no wonder so many people are turning to piracy; surely this cannot be a successful business model.

In this panic about piracy, the dominant voices always seem to be those of ‘Big Music’ companies. But what about the musicians themselves? Surely they too are affected. I’ve known of some entrepreneurial artists actually ‘leak’ their music onto the torrents themselves, in order to gain buzz. Can piracy be used as free publicity? Of course we’ve all heard of what Radiohead did in 2007 for their In Rainbows LP. It made headlines all around the world. More recently, I read an article that interviewed Moby about his up and coming album. He was greatly amused that the lead single ‘Shot in the Back of the Head’, which he released as a free download, was also his highest selling on iTunes. Maybe when artists take matters into their own hands, people are more willing to take the legal high road. I for one would definitely be more willing to pay for a record that I knew would go back to the artist instead of a money-hungry CEO.

Of course leaking albums to the net has negative aspects as well. As soon as an album hits cyberspace, the artist completely loses control. Earlier this year Grizzly Bear’s latest album Veckatimest leaked before its official release, but in sound quality that can only be described as terrible. Obviously in this instance it wasn’t leaked on purpose, but the band had to ramp up marketing measures for higher-quality alternatives to ensure years of hard work making an excellent album weren’t in vain.

[Changing Times, Changing Tunes]

Remember this campaign?

Remember this campaign?

With the announcement recently that in Australia JB Hi-Fi will no longer be selling CD singles, no one can deny that the digital revolution is well and truly in full swing. More people than ever (particularly for single tracks) are downloading- whether it be illegally or through legal means like iTunes. Despite Big Music’s best efforts, piracy is still a major contention between industry big wigs, musicians themselves and the greater listening public. I’m not so naive to say that there is one simple solution to the problem of music piracy. But it will continue to be an issue until people start changing their tune. It is up to Big Music to begin acting, instead of simply reacting, to these changes in the industry.

I must stress again that I’m not actually encouraging piracy. I still believe it can be detrimental to artists. But when most of the money from bought music goes to big record companies anyway, my sympathy levels start dropping dramatically. It would be impossible to get every side of this argument in a blog of this size, but there’s a whole lot of literature out there that inspired this post and is great further reading. I encourage everyone to go and download ‘The Pirate’s Dilemma’ by Matt Mason, it’s a great read. And like Radiohead, you can choose how much to pay for it. Fitting, really.

What do you think? For the musicians out there, do you think piracy is the devil-spawn? Or is there some credit to this argument?