Understanding The Power of Digital: Seth Godin’s Insights
From the incomparably good Seth Godin comes this Music Lesson:
“Try to imagine something like this happening ten years ago: An eleven-year-old kid wakes up on a Saturday morning, gets his allowance, then, standing in his pajamas, buys a Bon Jovi song for a buck.
Compare this to hassling for a ride, driving to the mall, finding the album in question, finding the $14 to pay for it and then driving home.
You may believe that your business doesn’t lend itself to digital transactions. Many do. If you’ve got a business that doesn’t thrive on digital, it might not grow as fast as you like… Maybe you need to find a business that does thrive on digital.”
Not only does this encapsulate our philosophy at Musicadium, it’s a valuable insight for independent artists. Sure, people still buy CDs. But the ease with which digital allows people to buy music will mean, ultimately, that physical CD sales will go the way of the tape and minidisc.
