Musicadium Blog

Musicadium Promotions and Development Manager Tim Price caught up with Brisbane singer/songwriter Joel Myles for a chat about his great CD packaging and awesome attitude towards songwriting/touring/playing.

1.    Congrats on the EP - looks great!  We hear the inside of the physical packaging is pretty nifty - tell us about that?

Thanks!  Yeah I had this idea about how I wanted people to feel about the “Kaleidoscope the keys” record.   I wanted the listener to feel like they are looking in to another place, time or dimension through the songs.  I didn’t want to just slap a picture of a psychedelic Kaleidoscope in the artwork but the idea of a scene with more dimension and story.  Straight away I thought of those old 3D Viewmaster’s.  I hunted around a few Opp-shops and collectables and found an original USA 60’s one at a Comics and Collectables store.  It came with a few slides and it looked very cool.  So I decided to have on the inside of the wallet style CD pack, a panel as the viewmaster and the actual disc a slide.  It worked out really cool.

2.    Was it an effort to give people an added incentive to purchase the physical product?

Not really.  I just wanted to make it special.  It was such a fantastic experience recording the EP, everyone who worked on it put their heart in to it.  I’m really proud of this release and I wanted to give it a great physical representation too.  Also, when I buy records I like the art involved, the personal touch.

3.    Between the Joel Myles band and your other project, RVLR (also a Musicadium-distributed artist) you have supported some of the biggest names in the business, including Wolfmother and Karnivool.  What was that like? Did you hook those support slots up or was that through a booking agent??

Playing with bands like this is such a thrill.  Even loading in your gear is exciting.  The Wolfmother show came from nowhere.  We (Joel Myles) had a show booked as a part of the tour at Villa Noosa with our friends from the Gold Coast “Brothers”.  We found out that afternoon that Wolfmother were joining the bill as a secret show (practicing a fill-in drummer) before their ACDC support the next night.  I hadn’t played any shows on the Sunshine Coast with my solo project, I expected about 6 people to show up…. There were around 600 now!  The biggest kick is getting the chance to have a beer and chat with these guys and play in front of a strong crowd who are all really excited about being there.  The audience really got in to the Joel Myles music too.  I was stoked about that.  When RVLR played with Karnivool it was just when Themata had taken off.  The Zoo was packed and the vibe was amazing.  We got booked for that support through Karnivool’s management.  I’m pretty sure they rang up Timeoff and asked their opinion on who would suit.  Most of the time we are proactive in finding these support slots.  Other times our agency will get us on the line-up.  All of it comes down to staying active as a band and looking out for any opportunities.

4.    What do you think is the most important thing for an artist in 2010 to have in their arsenal of promotional tools?

A website.  It’s your business card.  A good site allows the punter to get connected with your music in a way that will always top any social networking site.  Don’t get me wrong they are key tools and can all be spun together on your site.  I got my www.joelmyles.com site done by Mike “unfamo.us” (www.sitefloat.com).

5.    Where do you buy all of your music??

I’m slowly starting to buy music from iTunes.  I don’t seem to have as much time to head into a CD shop anymore.  Occasionally I will head to “The Music Shop” in the Valley mall.

6.    What’s the plan for Joel Myles band? What’s next?

We are shooting a video for “Smoke and Mirrors” very soon.  We are continuing the tour to Melbourne and Sydney in support of the EP in the coming months.  I’m really looking forward to getting the songs on the road.  I have started writing more material lately which is a good sign too.

Kaleidoscope the Keys is now available on

This entry was posted on Tuesday, May 25th, 2010 at 5:09 pm and is filed under Featured Artist. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.