Brittle Embrace Bluetooth
Musicadium will always applaud artists who think outside of the square and try something different when it comes to engaging music lovers. We found this article on Christie’s Music News and wanted to share it with you all for some possible inspiration.
Melbourne’s Brittle launched their “Technology is Your Friend” campaign at the Arthouse Hotel to 200+ tech saavy fans. They intergrated the release of a sample track from their forthcoming EP “Chinese Whispers” via bluetooth during the set, by asking fans to power up their bluetooth handsets to recieve a studio version of the track “Do It Again” while they played the song simultaneously on stage. Within seven minutes they got 247 downloads. “With a little brainstorming there are many ways that even a indie band can reach fans and convert potential fans by getting them a little involved in the show,” says Ben Whiting. Brittle moved from Ballina, NSW this year.
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