- Stick around after every show and mingle with your fans.
Get them talking about their favourite music, their favourite songs of yours, their favourite venues and their favourite record stores. All this information is invaluable in shaping you as a band and understanding how to
access your fanbase.
- Give your true fans free demos, cheap merchandise, free entry, and their names on the door and exclusive updates.
Make them feel a part of something. Make them feel a part of your band.
- Keep it personal.
When fans email or MySpace you, write a personal reply. Whenever possible, keep it personal. Avoid blanket mail outs at all costs. That just makes true fans feel like strangers. Send 50 personalised messages to 50 people. I promise you that works better than sending 1 impersonal message to 1000 people.
This entry was posted
on Thursday, January 24th, 2008 at 12:16 pm and is filed under General, Marketing & Promotions.
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