How Australians Buy Music Online
- 70% of Australians don’t purchase music online because they find the number of devices, platforms and systems confusing.
- 25% of Australians purchase music online.
- People puchase music online for three main reasons: convenience, flexibility and variety.
- 57% of WA residents prefer online music.
- This figures drops to 16.5% in NT.
- 55% of Tasmanians have never purchased music online.
Source: BigPond Australian Music Consumption Survey
