To your fans, you are always on stage!
Sarah, our Artist Relations Manager, found this great blog about business marketing.
We are a firm believer in your band as a business. The blog is called “In Customer Service, you are always on stage.” If you look at it in terms of your band, your fans can access information about you 24-7, 365. Read the Article here at Customers Rock!
You can spend a lot of money building up your brand and creating a cool logo. You can market the latest coffee drinks and specials to all your local customers. You can build a fabulous customer loyalty program to reward your best customers. However, if your employees are not doing their part to support the business, it is all a waste of money.
Sarah and I were thinking about this and how it relates to Musicadium artists. Look at it this way:
Replace “Customer Service” with “Your Band’s online presence” and “Employees” with “Online tools”.
If you aren’t using your online tools well, i.e. never replying to fan comments, not capitalising on friend adds on MySpace, your website contains poor spelling and grammar or generally having a poorly-designed site, people will not return to your site, nor buy your products or come to your shows. It’s not conducive to a long-lived career in the music industry.
Your online presence is available to the world, 24 hours a day, 7 days a week, 365 days a year. When a potential fan goes to your site, your band (aka your business) is on display. You are on stage.
In the same way that when you are ACTUALLY on stage, you have the chance to wow the audience with a great live show, when a potential fan is sitting in the audience (their computer desk/wherever they surf the net), looking at your website, you have the opportunity to wow them with your site. Don’t give your MySpace/Facebook/Flickr/Twitter/Website the chance to let you down.
If you want to check out a few ways to make the most of your online presence, download our free e-book!
December 18th, 2008 at 4:17 am
Thank you for the shout-out to Customers Rock! My example was in a coffee shop, but the same principles do indeed apply to any business. Each time fans or potential fans interact with you or your brand, they make a decision about whether or not they want to continue to engage with you. If the experience is poor, the chances of them sticking around decrease significantly!
Thanks again, and rock on!