True Fans: 1000 or 100?
In late January, we posted about the importance of finding True Fans.
We wrote that true fans would do three things: come and see you play live, buy what you produced (CDs, merch) and tell their friends about you.
Earlier this month, the excellent Kevin Kelly from Wired Magazine from took things one step further in his post ‘1,000 True Fans’. In his post, Kelly argues that creatives, including musicians, need 1,000 True Fans to make what they do a living.
“Let’s peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.”
The article is a must-read not just for musicians but for anyone trying to make art and cultivate a grassroots following.
