“Major Label” to give 100% of royalties to Artists
Peer Group and General Pants to launch ‘Major Label’
Peer Group Media, Australia’s leading brand entertainment agency, today announce their appointment with General Pants Co. The partnership will give birth to Major Label, a pioneering ’singles only’ record label wholly owned by General Pants Co. where the artist maintains ownership of copyright, has full creative control and receives 100% of the royalties through the sales of music through digital retail stores.
The concept behind Major Label is for the 700 strong General Pants Co. staff to act as talent scouts and publicists for the label. The staff will seek out the next hot Australian acts and submit them to the music blog housed on the General Pants Co. website. Jethro Lyons, brand manager, General Pants Co. said: “Major Label is about discovering up and coming hot new Australian acts and throwing them a lifeline.”
Each month three acts will be chosen and their single released through Major Label. The singles will be available for streaming on the General Pants Co. website and available to purchase through selected online retailers.
Adam Zammit, CEO of Peer Group Media said: “Major Label is the first of its kind in Australia and Peer Group Media are delighted to be involved in the creation and delivery of the campaign. Our proven expertise in creating engaging projects within the entertainment industry makes us a perfect fit for this campaign and we are looking forward to delivering really strong results.”
Peer Group Media will be responsible for managing the overall campaign, creative, PR and artist liaison. The initiative launches on 1st March 2010.
Musicadium is proud to be associated with Major Label and Peer Group Media and General Pants in distributing the artists discovered to digital outlets the world over.
