Musicadium launches Online Marketing Research at Big Sound 2009
The annual Big Sound music conference, to be held September 9-11 in Brisbane’s live music and entertainment precinct will see the unveiling of new research conducted by Griffith University lecturer Dr. David Carter, in collaboration with Digital Music Aggregator Musicadium, relating to the sales and marketing of recorded music online.
In a marketplace where digital sales are on the increase and physical CD sales are decreasing, the purpose of the research was to examine the relationship between the use of online promotional tools available to artists and revenues generated through online sales.
Australia’s premier digital distributor/aggregator, Musicadium, have been at the forefront of Digital Innovation since their inception in 2007 and are currently expanding their operations to include promotion and industry connection services to artists.
Now working with over 1000 artists and distributing their music to online outlets such as iTunes, eMusic and AmazonMP3, Musicadium was perfectly positioned to partner with Dr. Carter on this exciting research.
Musicadium hopes that the research provides artists and industry a better understanding of how to use the online space most effectively to promote and profit from their work.
The findings of the report will be revealed in a panel discussion on Thursday the 10th of September at 10:30 in Brisbane’s Judith Wright Centre to the sold out, 300-strong audience of delegates and the full report made available to delegates on the day via Musicadium’s website.
Download your copy of the report here
September 4th, 2009 at 5:03 pm
Excellent. Look forward to hearing (and hopefully, reading!) David’s findings!
September 12th, 2009 at 3:55 pm
Thanks Musicadium guys for supporting this. I found it a useful & very intriguing study & would love to see someone put some research funds into this so a wider sample can be studied. Great work David.
October 9th, 2009 at 4:47 pm
Indeed, props to all the people involved in this study. Definitely helps us indies with some direction in terms of how we can make use of the vast number of (mostly free) tools available in the webosphere. Congratulations on a successful research job and look forward to trying a lot of this out myself!