- Digital Distribution is cheaper and easier than physical distribution. It will cost you more than a thousand dollars to manufacture and produce just a few hundred CDs that you distribute locally. Compare that to
the cost of unlimited, worldwide, digital distribution which is generally under 100 dollars.
- Just because your music is distributed worldwide, doesn’t mean it will be bought worldwide. It may well be cost effective to distribute worldwide through digital stores like iTunes and eMusic but what’s the point
of having your music for sale in Japan or Russia if no-one there knows you.
- If you’re going to distribute digitally, then promote digitally. Digital distribution is a very smart move. But it’s not enough just to distribute digitally, you need to promote digitally. You need a MySpace, you need to start talking to your fans, you need an email list of people you can tell about your upcoming shows and releases. You need to connect with the fans of your favourite bands, you need to discuss your music on forums, promote it on Facebook, write to people about it who love music. To make the most of digital you need as many people writing and talking about you as possible.
This entry was posted
on Wednesday, January 16th, 2008 at 10:40 am and is filed under Marketing & Promotions, Digital Distribution.
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