Whatever you do, don’t do this
Bob Baker runs a reasonably high profile blog giving his ideas on music marketing, promotion and branding for artists. Even though his website feels too much like an endless infomercial , he does present some rather compelling information. See, for example, how this guy sold 15,000 albums in 18 months by busking part time.
There’s also compelling (though unintentional) lessons on how not to market yourself:
Sure, theoretically, you could record a concept album using only hollowed out pumpkins and a euphonium and get a whole lot of people to pay attention. But what do you have to give once their attention is on you? Just an unlistenable concept album and a pile of rotting pumpkin.
Getting noticed is important. Just make sure that when you have people’s attention, you have the substance to hold it.
