This week, I found a tool that could save artists hours and hours and hours of inputting information into MySpace, then VIRB, then ReverbNation, then Facebook, then…
You get the picture.
I know that my social network profiles suffer when I have multiple to update and manage. Often it’s MySpace that gets the update (because that’s where everyone goes, right? Well, about that…people use all sorts of social networking sites, most use more than one…), then the others if you get around to it, then maybe the official website, because you sure as hell don’t have time to muck around with writing that HTML stuff.
ArtistData.com is what I would describe as a portal. Basically, you sign up, you import all your gig data over from your MySpace (assuming it’s the one that has the most updated and full information), then shoots it off (syndicates) to your other social networking and event information sites, so that your online presence is unified and strong. The message is consistent, more people will see it and you benefit overall, in the sense that you are not tearing your hair out over spending hours logging in and out of various sites and copy-pasting information and re-typing it.
At Present, you begin by importing all of your MySpace Data. Then, if you already have VIRB, PureVolume and Eventful, it pushes all of your gig and tour dates out to these sites.
If you don’t already have an account on these sites, you can sign up through ArtistData.com and then import your data over through their easy process. Once you have all of these sites set up, it auotmatically pushes your gigs over to them. ONE POINT TO NOTE - Once you do this, you need to update artistdata.com to push the information to the other sites. If you simply update MySpace at the MySpace website, it will not automatically update the others.
Two sites that also are beneficial to be a part of are ReverbNation and SonicBids - ArtistData.com also can get your information to them, but not automatically yet. ArtistData.com DOES make it easier to get all of your info there though, by being able to export the data into a format that these sites recognise and upload easily to.
It also adds your information into Last.Fm, moJam, Showclix, Jambase and BandsInTown, all sites that you do not need an account for. These are like bonuses that you do not need to work for - they automatically get put in front of these audiences using these sites.
The new social networking behemoth, Facebook, is also being beta-tested at the moment, and will be in place by late this year. My guess is that ArtistData will push your data to Facebook and will add events through the events application on your behalf. I guess it will then be your job to invite your guests, as per usual.
Being unified in your approach to marketing online is something that is vitally important. When all of your profiles are synchronised and your fans see that you are organised across the board, you will find that they trust you more. The more trust a fan has of an artist, the more chance that they will purchase their music/merchandise/tickets to live shows. Hopefully, this will help push them down that track of becoming true fans.
Digital Love,
The Musicadium Team