Quote of the Week
“Your difficult boss, customer, prospect, voter, student… probably not stupid, probably just uninformed. There’s a huge difference.
Every person makes decisions based on their worldview and the data at hand.
The easiest way to grow is to sell to people who share a worldview that endorses your position. The most effective way to grow bigger than that is to inform those that disagree with your position–more data in a palatable form. And, unfortunately, it turns out that the best way to change the world is to open the closed-minded.”
